PRIVACY NOTICE

1. Identity and Address of the Data Controller Collecting Personal Data:

Digital Challengers IT, in compliance with the Federal Law on the Protection of Personal Data Held by Private Parties (hereinafter, the “Law”) and its Regulations, hereby informs you that Digital Challengers will act as the data controller for the personal data you provide, for the purposes set forth in this Privacy Notice.

We understand how important privacy is for our clients (hereinafter “Clients”), which is why Digital Challengers collects personal data directly through electronic means, either via forms on its websites or digitalchallengers.com.mx, through social media accounts @DigitalChallengers Mexico via direct messages, or by email and/or telephone.

2. Information We Will Collect.

Digital Challengers, in order to fulfill the purposes set forth in this Privacy Notice, will process personal identification data, contact information, reference data, information regarding the use of our Services, and financial and/or asset-related data (if Digital Challengers needs to process your financial and/or asset-related data, it will obtain your express consent). Additionally, if you request services related to warranty and repairs, we may ask for information related to your Product and its use. In the event that you contact us through social media, we may process the information contained in your public profile on the relevant social network, as well as the content of your posts.

We may also request your consent to collect additional information not described in this Privacy Notice.

3. Purposes for Processing Your Data.

We inform you that, for the purposes set forth in this Privacy Notice, Digital Challengers will not process sensitive personal data. Digital Challengers will process the personal data described above to carry out one or all activities necessary for the development and fulfillment of obligations arising from the contractual and/or commercial relationship for the provision of Services, including: sending quotations, sale of Products and services, invoicing, and collections. Likewise, to identify you, contact you, follow up, and respond to your requests for information or comments, inquiries, complaints, and claims related to our products and services; Digital Challengers may retain your personal information and use it independently or combined with other information about you for the following purposes:

For possible future contact, to maintain statistical and administrative controls, and for advertising and commercial prospecting purposes. To understand how you use our products and services so we can improve your experience; to inform you about the launch or changes of new products and services, as well as information about campaigns, promotions, and/or offers according to your interests, including the sending of communications via email, phone calls, text messages, and other physical and/or electronic means of communication.

We commit to ensuring that all data obtained will be handled under the strictest security measures to guarantee its confidentiality. In accordance with Article 8 of the Law, we require your express consent for the processing of your financial and asset-related personal data. If you do not express your opposition to the processing of your financial and asset-related personal data, it will be understood as clear and unequivocal consent granted to us for such processing. In any case, we commit not to use this data for purposes other than those stated in this Privacy Notice, except in the cases provided for in Article 37 of the Law.

It is important that you carefully read this Privacy Notice, as each time you use our Products and/or Services, you agree to the processing of your data as described herein. It is also important that you regularly review this Privacy Notice for any updates. If we update it and you continue to use our Products and/or Services after such update, you agree to the new data processing terms specified in the updated notice.

4. Limitation of the Processing and Disclosure of Personal Data:

When the Data is no longer necessary for the fulfillment of the purposes set forth in this Privacy Notice and applicable legal provisions, it will be deleted. The processing of your Data will be limited to what is necessary, appropriate, and relevant in relation to the purposes set forth in this Privacy Notice. Digital Challengers complies with the data protection principles established by the Law and adopts the necessary measures for its processing. The foregoing also applies even when such data is processed by a third party at the request of Digital Challengers. If you wish to object to the processing of your personal data for receiving advertising and offers, or if you wish to limit the use or disclosure of your personal data, you must send your request to contacto@DigitalChallengers.com.mx. If your request is deemed valid, you will be registered in Digital Challengers’ exclusion list, and the use or disclosure of your personal data will be limited. For more information, please contact the Digital Challengers Data Protection Department.

Refusal to allow the use of your personal data shall not be a reason to deny the requested services or to terminate the relationship established with us.

5. Means to Exercise Your Rights of Access, Rectification, Cancellation, or Objection:

You have the right to revoke the consent granted for the processing of your personal data and to: (i) access your personal data in our possession and obtain details regarding its processing; (ii) request correction if it is inaccurate or incomplete; (iii) request deletion when you consider it is no longer required for any of the purposes set forth in this Privacy Notice, is being used for purposes not consented to, or when the contractual or service relationship has ended; and/or (iv) object to the processing of your data for specific purposes (hereinafter “ARCO Rights”). To revoke your consent and exercise the aforementioned ARCO Rights, you or your legal representative must submit the corresponding request by sending an email to the Digital Challengers Data Protection Department at contacto@digitalchallengers.com.mx. Your request must be made through the ARCO Rights Request Form, which can be obtained by requesting it at the email address mentioned above. In order for the Digital Challengers Data Protection Department to process your request, you or your legal representative must properly prove your identity; therefore, it is necessary to complete all fields indicated in the form and attach a copy of one of the valid official identification documents specified therein. For more information about the procedures, requirements, and timelines for exercising your ARCO Rights and/or revoking consent, please contact the Digital Challengers Data Protection Department.

6. ransfer of Personal Data that is Carried Out:

We may share your information within or outside the country with parent companies, affiliates, and subsidiaries of Digital Challengers, as well as business partners: trusted companies that may provide information about products and services that you may wish to obtain.

Service providers: companies that provide services for or on behalf of Digital Challengers, such as product delivery, information processing, customer service, management and optimization of customer data, evaluation of products and services, market research, or satisfaction surveys. These companies are obligated to protect your information. Authorities, legal processes, law enforcement: when we are required to do so by a public or governmental authority or in connection with a legal process or litigation. We may also disclose your information to protect the operations of Digital Challengers and its Users.

Other parties in connection with corporate transactions. We may disclose or transfer your information to a third party as part of a merger or assignment, or in the event of bankruptcy. Other parties with your consent or according to your instructions.

If you do not express your opposition to the transfer of your personal data to third parties for these purposes, it will be understood that you grant your consent for such transfer. It is important to note that the third parties to whom Digital Challengers transfers your personal data commit to the same terms set forth in this Privacy Notice and comply with the corresponding security and confidentiality measures. In any case, we inform you that we undertake not to transfer your personal information to third parties without your consent, except in the cases provided for in Article 37 of the Law, and to carry out such transfer under the terms established by said Law. Since the processing and transfer of your personal data is essential to fulfill the purposes set forth in this Privacy Notice, limiting it may prevent us from fulfilling them and from providing you with the quality services you expect from us.

7. Links and Third-Party Products in our Services

Our Services may link to third-party services and websites that are beyond our control. You should exercise caution and review the data processing practices and privacy policies of such third parties. Digital Challengers is not responsible for the security or privacy of information collected by these third parties.

Cookies and Similar Technologies

We, as well as certain third parties that provide content, advertising, or other functionality in our Services, may use cookies and other technologies in certain areas of our Services.

Cookies

Cookies are small files that store information about your computer, TV, mobile phone, or other device. They allow the entity that places the cookie on your device to recognize you across different websites, devices, and/or browsing sessions. Cookies serve many useful purposes, including saving your personal preferences and providing you with a better browsing experience. Please note that you can disable or adjust the use of cookies by following the procedures of the Internet browser you use.

8. Procedure and Means by which the Controller Will Communicate Changes to the Privacy Notice to Data Subjects:

Digital Challengers will notify you of any changes to its Privacy Notice through our website http://digitalchallengers.com.mx, so we ask you to review it periodically.

How can you send us your questions?

Our Data Protection Department is at your disposal to provide any additional information you may require or, where applicable, to resolve any questions you may have regarding privacy and personal data protection. You may contact us via email at contacto@digitalchallengers.com.mx